Vol 14 No 2 (2026): Procuratio : Jurnal Ilmiah Manajemen

Lihat Vol 14 No 2 (2026): Procuratio : Jurnal Ilmiah Manajemen

This journal was published on June 30th, 2026.

DOI: https://doi.org/10.35145/procuratio.v14i2

Diterbitkan: 2026-06-30

Articles

PENGARUH DIMENSI ENTREPRENEURIAL MARKETING TERHADAP ENTREPRENEURIAL INTENTION MELALUI KREATIVITAS SEBAGAI MEDIATOR: SEBUAH STUDI KONSEPTUAL

Antonius Satria Hadi

110-122
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PREFERENSI WISATAWAN MILENIAL: PENGARUH DAYA TARIK PANTAI TAMBORASI DAN FASILITAS WISATA TERHADAP KEPUTUSAN BERKUNJUNG

Isalman Isalman, Endro Sukotjo, Andi Zulkarnain

123-135
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PENGARUH REWARD KOIN, DISKON EKSKLUSIF DAN SERTIFIKASI HALAL TERHADAP RETENSI PELANGGAN TOKO PRODUK KOSMETIK DI SHOPEE

Farchati Aida, Maziyah Mazza Basya

136-149
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ANALYSIS OF THE IMPACT OF UNITED STATES IMPORT TARIFF INCREASES ON ABNORMAL RETURNS AND TRADING VOLUME ACTIVITY OF LQ45 STOCKS LISTED ON THE INDONESIA STOCK EXCHANGE

Martha Ng, Agnes Agnes

150-163
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PERAN SOSIAL MEDIA MARKETING TERHADAP KINERJA UMKM: SYSTEMATIC LITERATURE REVIEW MELALUI PERSPEKTIF BRAND AWARENESS, CUSTOMER ENGAGEMENT, DAN BRAND LOYALTY

Muhammad Rizal Septriyanto, Bayu Sadewa, Sudadi Pranata

164-176
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THE EFFECT OF SERVICE QUALITY, BRAND IMAGE, AND DELIVERY TIMELINESS ON CUSTOMER LOYALTY: EVIDENCE FROM J&T EXPRESS PEKANBARU BRANCH

Jennifer Chandra, Junaida Junaida

177-190
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DETERMINANTS OF EMPLOYEE PERFORMANCE: THE ROLE OF TRAINING, WORK EXPERIENCE, AND JOB PROMOTION

Wan Muhammad Kudri, Michael Fernandho, Layla Hafni, Ikas Miran, Alexander Rocky

191-199
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FUNDAMENTAL KEUANGAN DAN PENGUNGKAPAN ESG SEBAGAI DETERMINAN VALUASI PASAR SAHAM: BUKTI EMPIRIS PADA PERUSAHAAN SEKTOR ENERGI DI INDONESIA

Suyono Suyono, Sistya Rachmawati, Andi Andi, Luciana Fransisca, Tommy Tommy

200-212
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HOW BRAND IMAGE, EVENT SPONSORSHIP, AND PRODUCT BENEFITS SHAPE CONSUMER PURCHASE DECISIONS: EMPIRICAL EVIDENCE FROM THE POCARI SWEAT MARKET

Pamuji Hari Santoso, Felix Edison, Ria Darmasari

213-230
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UNDERSTANDING PURCHASE DECISIONS IN RETAIL: THE ROLES OF EXPERIENTIAL MARKETING, PRODUCT DISPLAY, PRICE DISCOUNTS, AND LOCATION AT HYPERMART IN PEKANBARU

Juliana Lie, Astri Ayu Purwati, Zulfadli Hamzah, Ermina Rusilawati, Amirudin M. Amin

231-240
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