Articles

• MACROECONOMIC FACTORS AND REGULATORY QUALITY EFFECTS ON ASEAN-6 STOCK MARKET RETURNS

  Stephany Mattualy, Franse Franse, Maichal Maichal

  361-372

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• ANALISIS PENERAPAN DIGITAL MARKETING DALAM MENCIPTAKAN PENGELOLAAN BERKELANJUTAN DI GEMBIRA LOKA ZOO YOGYAKARTA

  Retno Palupi, Agung Sulistyo, Anggit Tiyas Fitra Romadani, Yeni Rahmawati

  373-384

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• PENGARUH CONTENT MARKETING DAN HARGA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN NETFLIX PADA GEN Z DI KOTA PEKANBARU

  Ria Dini Tuti Yaningsih, Henni Noviasari, Sri Wahyuni Wildah

  385-396

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• ANALISIS KONTRIBUSI ETIKA BISNIS DALAM MENCEGAH PRAKTIK KECURANGAN PADA FUNGSI KEUANGAN

  Rina Nur Alfina, Chusnun Niswah Tamamul Himmah, Adi Lukman Hakim

  397-410

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• PENGARUH MOTIVASI KERJA TERHADAP KINERJA DENGAN MEDIASI ORGANIZATION CITIZENSHIP BEHAVIOR (OCB) PADA DOSEN UNIVERSITAS DAN TEKNOLOGI INDONESIA

  Dini Hidayah, Mona Syafriani

  411-419

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• PENGARUH INFLUENCER, CONTENT MARKETING, DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOMETHINC DI TIKTOK SHOP MELALUI KEPERCAYAAN KONSUMEN PADA GENERASI Z DI KOTA PEKANBARU

  Nurul Faoziyah, Henni Noviasari, Prima Andreas Siregar, Ishadi Ishadi

  420-435

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• THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON THE DECISION TO PURCHASE TOTO SANITARYWARE PRODUCTS AT PT. SINAR GLASSINDO JAYA

  Jennifer Chandra, Johannes Chua

  436-448

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• JOB INSECURITY, COMPENSATION, AND COMPETENCE: DRIVERS OF WORK INTEGRITY AND EMPLOYEE LOYALTY

  Rio Puja Kesuma, Rizaldi Putra, Evelyn Wijaya, Ikas Miran, Wan Muhamad Kudri, Saipul Al Sukri

  449-461

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• THE ROLE OF E-SERVICE QUALITY AND ELECTRONIC WORD OF MOUTH IN SHAPING BRAND IMAGE AND REPURCHASE INTENTION AMONG LAZADA USERS IN PEKANBARU

  Sarli Rahman, Bord Nandre Aprila, Dedy Novrizal, Fery Martias, Muhammad Panji Prabowo

  462-474

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• THE EFFECT OF SALES GROWTH, INFLATION RATE, LIQUIDITY, LEVERAGE, WORKING CAPITAL TURNOVER ON PROFITABILITY IN THE CONSUMER NON CYCLICAL SECTOR LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE PERIOD 2019 -2023

  Martha Ng, Kelly Cen

  475-487

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