The Influence of Products, Prices, Promotions, and Places on Purchase Decisions at PT. Arta Agrindo Subur Pratama Pekanbaru
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Abstract
The purpose of this study was to analyze the effect of product, price, promotion and place on purchasing decisions at PT Arta Agrindo Subur Pratama Pekanbaru. The population in this study were all customers who bought fertilizer at PT Arta Agrindo Subur Pratama Pekanbaru. The sampling technique used is the proposive sampling method. The sample size of this study was 80 respondents who were customers of PT Arta Agrindo Subur Pratama Pekanbaru. The data analysis technique used is multiple linear regression. The results of this study indicate that product, price, promotion have a positive and significant effect on purchasing decisions while place has no significant effect on purchasing decisions.
References
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Armstrong, K. (2013). Principles of Marketing. (1st Edition). Erlangga.
Buchari A. (2011). Marketing Management and Service Marketing. Alfabeta.
Calvin, L., W. A. Tumbel, & M. M. Kusuma. (2018). The Effect of Marketing Mix on Purchasing Decisions for Honda Motorbikes at PT Hasjrat Abadi Ranotana. EMBA, 6(4), 2058-2067.
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Kotler, & A. (2012). Principles of Marketing. (Edition. 13.). Erlangga.
Kotler, & K. (2012). Marketing Management. (12th Edition.). Erlangga.
Marwanto, A. (2015). Marketing Success. Yogyakarta: Kobis.
Manampiring, A. F., I. Trang. (2016). The Effect of Product, Price, Promotion and Place on Car Purchasing Decisions at PT Astra International Tbk Malalayang. EMBA Journal, 4 (1), 472-483.
Pane. D, N. (2018). Analysis of the Effect of Service Marketing Mix on Purchasing Decisions for Sosro Bottled Tea (Case Study of Alfamart Consumers, Ayahanda Branch). Journal of Tools Management, 9 (1), 13-25.
Pertiwi, M. I., E. Y. Sunarti. (2016). The Effect of Marketing Mix on Purchasing Decisions (Survey of Baker's King Donuts & Coffee Consumers at MX Mall Malang). 37(1), 179-186.
Poeloe, R., J. L. Sepang, and R. L. Samadi (2016). The Effect of Marketing Mix on Car Purchasing Decisions at PT Astra International Tbk, Daihatsu Manado. 4(4), 1037-1045.
Rompas, C. A., Lengkong, V. P. K., & Karuntu, M. M. (2017). Marketing Mix Analysis of the Decision to Purchase a Daihatsu Ayla Car at PT Astra International Tbk. Daihatsu Martadinata Manado Branch. EMBA Journal, 5(3), 4505-4514.
Sahaja, I. (2016). Business feasibility study. Yogyakarta: Erlangga.
Santoso, A., S.Y. Widowati (2011). The Effect of Service Quality, Facilities and Location on Purchasing Decisions. Journal of Social and Cultural Dynamics, 13 (2), 179-190.
Sjawal, B. P., L. Mananeke, and R. J. Jorie. (2020). The Effect of Marketing Mix on Consumer Decisions to Choose Cafes (Case Study on Blen.Co Café Manado Consumers). Emba Journal, 8(3), 379-388.
Suarjana, K., W. Suwendra, and N. N. Yani. (2014). The Effect of Marketing Mix on Purchasing Decisions at Indomaret Tampaksiring District - Gianyar. E-Journal Bisma Ganesha University of Education, Department of Management, 2 (1).
Sugiyono. (2017). Quantitative, Qualitative and R&D Research Methods. Bandung: Alfabeta.
Suharsono, R. Setiawan. and R. P. Sari. (2019). The Effect of Online Media Promotion on Purchasing Decisions for Hijab Products. Journal of Management Applications and Business Innovation, 1(2).
Ulus, A, A. (2013). Marketing Mix Influence on Purchasing Decisions for Daihatsu Cars at PT Astra Internasional Manado. EMBA Journal: Journal of Economic Research, Management, Business and Accounting, 1(4), 11341144.
Velamasari, A., L. N. (2014). The Effect of Marketing Mix on Purchasing Decisions for Honda Beat Motorbikes. 5(1), 89-100.
Adrian, K., Purwati, A. A., Rahman, S., Deli, M. M., & Momin, M. M. (2022). Effect of Relationship Marketing, Store Image, and Completeness of Product to Customer Loyalty through Trust as Variable Intervening (Study on Pakning Jaya Trade Business). International Conference on Business Management and Accounting (ICOBIMA), 1(1), 164–180.
Afriani, F. S. (2023). Analysis of the Implementation of PSAK 01 regarding the Presentation of Financial Reports at the Sherlina Oriflame Agent Marpoyan Pekanbaru. Nexus Synergy: A Business Perspective, 1(3), 109–137. https://firstcierapublisher.com/index.php/nexus/article/view/55
Akmal, E., Panjaitan, H. P., & Ginting, Y. M. (2023). Service Quality, Product Quality, Price, and Location on Customer Satisfaction and Loyalty in CV. Restu. Journal of Applied Business and Technology, 4(1), 39–54.
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Andi, Jufrianto, Tanjung, A. R., Komardi, D., & Purnama, I. (2023). Knowledge, Expertise, and Experience on Employee Performance at PDAM Tirta Siak Pekanbaru City. Luxury: Landscape of Business Administration, 1(2), 78–89. https://firstcierapublisher.com/index.php/luxury/article/view/26
Andi, Julina, Putra, R., & Swanto, D. J. (2022). The Influence of Competency, Career Development, Compensation and Organizational Commitment on Job Satisfaction and Performance of Public Junior High School Teacher on Bangko District, Rokan Hilir Regency. International Conference on Business Management and Accounting (ICOBIMA), 1(1), 79–95.
Anton, Fernando, E., Estu, A. Z., Eddy, P., & Andi. (2023). Financial Report Fraud Determinants (Banking and Insurance Sub-Sector Companies on the Indonesia Stock Exchange 2017-2021). Nexus Synergy: A Business Perspective, 1(1), 32–50. https://firstcierapublisher.com/index.php/nexus/article/view/12
Eddy, P. (2023). Research Example for Business Students : Analysis of the Number of Passengers Departing on Domestic and International Flights at 4 Main Indonesian Airports in 2014-2018. Reflection: Education and Pedagogical Insights, 1(2), 74–77. http://firstcierapublisher.com/index.php/reflection/article/view/31
Eddy, P., Diputra, D. O., Irman, M., Anton, & Estu, A. Z. (2023). Internal Control of Trade Goods Supply at CV Syntek Auto Pekanbaru. Interconnection: An Economic Perspective Horizon, 1(1), 11–24. https://firstcierapublisher.com/index.php/interconnection/article/view/8
Elfita, Sudarno, Nyoto, & Sultan, F. M. M. (2022). Work Stress, Workload, and Work Discipline on Work Satisfaction and Teacher Performance (Case Study in Akramunas Islamic Kindergarten, Pekanbaru). Journal of Applied Business and Technology, 3(2), 143–152.
Estu, A. Z., Rahayu, S., Irman, M., Anton, & Eddy, P. (2023). CAR, NPL, BOPO, and LDR on Profit Growth of BPR Riau Province Period 2015-2019. Interconnection: An Economic Perspective Horizon, 1(1), 25–36. https://firstcierapublisher.com/index.php/interconnection/article/view/11
Estu, A. Z., Sella, T., Irman, M., Anton, & Eddy, P. (2023). Tax Justice Perceptions on Tax Compliance of WPOP on KPP Pratama Tampan Kota Pekanbaru. Nexus Synergy: A Business Perspective, 1(1), 21–31. http://firstcierapublisher.com/index.php/nexus/article/view/10
Hanapiah, U. (2023). The Effect of Experiment Methods on Student Learning Results in Learning IPA in Class VIII Mts. Negeri 2 Labuan. Reflection: Education and Pedagogical Insights, 1(3), 99–105. http://firstcierapublisher.com/index.php/reflection/article/view/36
Hia, E. (2023). The Effect of Profitability on Cash Dividends in Consumer Goods Industry Sector Companies on the Indonesian Stock Exchange (Period 2015-2019). Interconnection: An Economic Perspective Horizon, 1(3), 105–124. https://firstcierapublisher.com/index.php/interconnection/article/view/50
Hidayat, A., Chandra, T., & Putra, R. (2022). Service Quality on Consumer Satisfaction and Non-Wage Consumer Loyalty in BPJS Ketenagakerjaan Pekanbaru Panam Branch. Journal of Applied Business and Technology, 3(2), 166–176.
Hutabarat, L. E. (2024). Analysis of the Internal Control System for Receivables at CV. Putra Riau Mandiri. Luxury: Landscape of Business Administration, 2(1), 1–25. https://doi.org/https://doi.org/10.61230/luxury.v2i1.65
Imarni, Chandra, T., & Ginting, Y. M. (2022). Leadership, Discipline, and Organizational Culture on Job Satisfaction and Teacher Performance at State Junior High Schools in Bandar Petalangan District, Pelalawan Regency. Journal of Applied Business and Technology, 3(3), 272–286.
Irawan, A., Lusianti, D., & Faidah, F. (2023). Customer Satisfaction in the Era of Competition 5.0. Journal of Applied Business and Technology, 4(2), 144–154.
Kersiati, Wijaya, E., & Sudarno. (2023). Motivation, Organizational Culture, and Organizational Commitment on Job Satisfaction and Teacher Performance at State Junior High School, Bangko Rokan Hilir, Riau. Journal of Applied Business and Technology, 4(1), 67–78.
Kumalasari, P. D., & Endiana, I. D. M. (2023). Do Financial Performance Determine Firm Value? Evidence from Food and Beverage Companies in 2018-2021. Nexus Synergy: A Business Perspective, 1(1), 14–20. https://firstcierapublisher.com/index.php/nexus/article/view/9
Lukman, T. A., Hafni, L., Panjaitan, H. P., Chandra, T., & Sahid, S. (2022). The Influence of Service Quality on Taxpayer Satisfaction and Taxpayer Compliance at BAPENDA Riau Province. International Conference on Business Management and Accounting (ICOBIMA), 1(1), 40–59.
Marliza, Y., Nyoto, & Sudarno. (2022). Leadership Style, Motivation, and Communication on Organizational Commitment and Employee Performance in the Rokan Hulu Regional General Hospital. Journal of Applied Business and Technology, 3(1), 40–55.
Nasution, A. F., Safari, S., Purwati, A. A., & Panjaitan, H. P. (2022). The Effect of Service Quality and Trust on Customer Satisfaction and Loyalty at PT. Agung Toyota Harapan Raya Pekanbaru. International Conference on Business Management and Accounting (ICOBIMA), 1(1), 96–108.
Ndruru, A. (2023). Analysis of the Effect of Financial Performance on Stock Returns in Manufacturing Companies (Basic Industry & Chemical Sector, Cement Sub-Sector Listed on the IDX for the 2018 - 2020 Period). Interconnection: An Economic Perspective Horizon, 1(3), 125–142. https://firstcierapublisher.com/index.php/interconnection/article/view/51
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Published
2023-11-25
How to Cite
CHANDRA, Stefani et al.
The Influence of Products, Prices, Promotions, and Places on Purchase Decisions at PT. Arta Agrindo Subur Pratama Pekanbaru.
International Conference on Business Management and Accounting, [S.l.], v. 2, n. 1, p. 257-270, nov. 2023.
ISSN 2988-5590.
Available at: <https://www.ejournal.pelitaindonesia.ac.id/ojs32/index.php/ICOBIMA/article/view/4084>. Date accessed: 07 feb. 2026.
doi: https://doi.org/10.35145/icobima.v2i1.4084.
Section
Articles
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
