Articles

• Optimizing Digital Platform Marketing Strategies: Analysis of Impuls Purchase Behavior in Live Streaming Commerce on Gen Z In Pekanbaru, Indonesia

  Diana Eravia, Qomariah Lahamid, Zulhaida Zulhaida, Qonitah Rifda Zahirah

  1-14

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• Factors Behind Consumer Purchases: The Influence of Price, Product Quality, and Promotion at Master Acc Store Pekanbaru

  Nanda Suryadi, Yayu Kusdiana, Arie Yusnelly, Nurul Dita Cahyani

  15-27

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• Local Village Facilitators as Agents of Change Case Study on Community Empowerment in Air Bagi Village, Congcong Subdistrict, Indragiri Hilir Regency

  Sitti Rahmah, Virna Museliza, Siti Fatimah

  28-32

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• The Role of Environmental Costs, Managerial Ownership, and Financial Performance in Driving Corporate Social Responsibility: Evidence from Indonesia’s Basic Materials Industry

  Nadia Octaviani, Faiza Muklis

  33-40

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• Beyond The Algorithm: The Mediating Role of Perceived Value in Driving Customer Loyalty

  Julina Julina, Nurlasera Nurlasera, Desrir Miftah; Qonitah Rifda Zahirah

  41-52

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