MODEL KETERKAITAN INOVASI PEMASARAN, KINERJA PASAR, DAN KINERJA KEUANGAN PADA USAHA OLEH-OLEH DI SUMATERA BARAT
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Abstract
The development of the creative industry that is increasingly rapid is able to contribute to national economic growth. The purpose of this study is to examine the effect of marketing innovation on market performance, and the effect of market performance on financial performance. Research data were collected using a questionnaire to 75 local cuisines shop owners in West Sumatra, where the owners also functions as a business manager. The research model is proposed with two hypotheses, as well as testing data using Structural Equation Modeling (SEM) with the help of SmartPLS software. The results showed that marketing innovation has a significant effect on market performance, so that ultimately market performance is also able to influence financial performance positively and significantly. This research has implications for knowledge about the unique food of West Sumatra. As well as suggesting for business owners to further improve business profitability, the aim is to achieve high financial performance.
Perkembangan industri kreatif yang semakin pesat mampu memberikan kontribusi terhadap pertumbuhan ekonomi nasional. Tujuan penelitian ini adalah untuk menguji pengaruh inovasi pemasaran terhadap kinerja pasar, dan pengaruh kinerja pasar terhadap kinerja keuangan. Data penelitian dikumpulkan menggunakan kuesioner kepada 75 pemilik usaha oleh-oleh di Sumatera Barat, dimana pemilik juga sekaligus berfungsi sebagai manager usaha. Model penelitian diusulkan dengan dua hipotesis, serta pengujian data menggunakan Structural Equation Modeling (SEM) dengan bantuan software SmartPLS. Hasil penelitian menunjukkan bahwa inovasi pemasaran berpengaruh signifikan terhadap kinerja pasar, sehingga akhirnya kinerja pasar juga mampu mempengaruhi kinerja keuangan secara positif dan signifikan. Penelitian ini memberikan implikasi bagi pengetahuan tentang uniknya makanan khas Sumatera Barat yang dijadikan oleh-oleh. Serta menyarankan bagi pemilik usaha agar lebih meningkatkan profitabilitas usaha, tujuannya untuk pencapaian kinerja keuangan yang tinggi.
References
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Wingard, Hermina Christina, and Quintus Vorster. 2001. “Financial Performance of Environmentally Responsible South African Listed Companies.” Meditari Accountancy Research 9(1): 313–32.
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Aksoy, Hasan. 2017. “How Do Innovation Culture, Marketing Innovation and Product Innovation Affect the Market Performance of Small and Medium-Sized Enterprises (SMEs)?” Technology in Society 51: 133–41.
Anning-Dorson, Thomas. 2017. “How Much and When to Innovate: The Nexus of Environmental Pressures, Innovation and Service Firm Performance.” European Journal of Innovation Management 20(4): 599–619.
———. 2018. “Innovation and Competitive Advantage Creation: The Role of Organisational Leadership in Service Firms from Emerging Markets.” International Marketing Review 35(4): 580–600.
Atalay, Murat, Nilgün Anafarta, and Fulya Sarvan. 2013. “The Relationship between Innovation and Firm Performance: An Empirical Evidence from Turkish Automotive Supplier Industry.” Procedia - Social and Behavioral Sciences 75: 226–35.
Blumberg, Boris, Donald R Cooper, and Pamela S Schindler. 2008. 2 Business Research Methods. McGraw-Hill Higher Education London.
Chin, W W. 1998. “The Partial Least Squares Approach to Structural Equation Modeling’dalam Modern Methods for Business Research, Ed. GA Marcoulides.”
F. Javier Ramirez, Gloria Parra-Requena, Maria J. Ruiz-Ortega, Pedro M. Garcia-Villaverde. 2016. “From External Information to Marketing Innovation : The Mediating Role of Product and Organizational Innovation.”
Felzensztein, Cristian Geldes. 2013. “Academia Revista Latinoamericana de Administración Marketing Innovations in the Agribusiness Sector Article Information :” 22: 557–67.
Fiore, Mariantonietta, Raffaele Silvestri, Francesco Contò, and Giustina Pellegrini. 2017. “Understanding the Relationship between Green Approach and Marketing Innovations Tools in the Wine Sector.” Journal of Cleaner Production 142: 4085–91.
Ganzer, Paula Patricia, Cassiane Chais, and Pelayo Munhoz Olea. 2017. “Product, Process, Marketing and Organizational Innovation in Industries of the Flat Knitting Sector.” RAI Revista de Administração e Inovação: 1–12.
Gunday, Gurhan, Gunduz Ulusoy, Kemal Kilic, and Lutfihak Alpkan. 2011. “Effects of Innovation Types on Firm Performance.” International Journal of production economics 133(2): 662–76.
Gupta, Suraksha, Naresh K. Malhotra, Michael Czinkota, and Pantea Foroudi. 2016. “Marketing Innovation: A Consequence of Competitiveness.” Journal of Business Research 69(12): 5671–81.
Hair, Joe F, Marko Sarstedt, Christian M Ringle, and Jeannette A Mena. 2012. “An Assessment of the Use of Partial Least Squares Structural Equation Modeling in Marketing Research.” Journal of the academy of marketing science 40(3): 414–33.
Hair Jr, Joseph F, G Tomas M Hult, Christian Ringle, and Marko Sarstedt. 2016. A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Sage Publications.
Halpern, Nigel. 2010. “Marketing Innovation: Sources, Capabilities and Consequences at Airports in Europe’s Peripheral Areas.” Journal of Air Transport Management 16(2): 52–58.
Henseler, Jörg, Christian M Ringle, and Rudolf R Sinkovics. 2009. “The Use of Partial Least Squares Path Modeling in International Marketing.” In New Challenges to International Marketing, Emerald Group Publishing Limited, 277–319.
Izogo, Ernest Emeka, and Ike-Elechi Ogba. 2015. “Article Information :” International Journal of Quality & Reliability Management 32(3): 250–69.
Jogiyanto, H M, and Willy Abdillah. 2009. “Konsep Dan Aplikasi PLS (Partial Least Square) Untuk Penelitian Empiris.” BPFE Fakultas Ekonomika dan Bisnis UGM. Yogyakarta.
Karabulut, Ahu Tuğba. 2015. “Effects of Innovation Types on Performance of Manufacturing Firms in Turkey.” Procedia - Social and Behavioral Sciences 195: 1355–64.
Li, Ling X. 2000. “An Analysis of Sources of Competitiveness and Performance of Chinese Manufacturers.” International Journal of Operations & Production Management 20(3): 299–315.
Lilly, L, and D Juma. 2014. “Influence of Strategic Innovation on Performance of Commercial Banks in Kenya: The Case of Kenya Commercial Bank in Nairobi County.” European Journal of Business Management 2(1): 336–41.
Lita, Ratni Prima. 2018. “An Empirical Study of SME’s Embroidery Website in Indonesia: A Proposed Model of Website Re-Visit Intention.” International Journal on Advanced Science, Engineering and Information Technology 8(4).
Lita, Ratni Prima, and Ranny Fitriana Faisal. 2018. “SME’S PERFORMANCE OF CREATIVE INDUSTRIES SUPPORTING TOURISM IN INDONESIA: MARKET ORIENTATION, LEARNING ORIENTATION AND ORGANIZATIONAL INNOVATIVENESS AS DETERMINANTS.” Academy of Marketing Studies Journal 22(1).
Lita, Ratni Prima, MEUTHIA MEUTHIA, and RANNY FITRIANA FAISAL. 2018. “Model Keterkaitan Market Orientation, Leadership, Organizational Innovation Dan Organizational Performance Pada Industri Kerajinan Di Sumatera Barat.” Jurnal Siasat Bisnis 22(1): 38–61.
Matsoso, Mamorena Lucia, and Olumide Henrie Benedict. 2016. “Financial Performance Measures of Small Medium Enterprises in the 21st Century.” Journal of Economics 7(2–3): 144–60.
Medrano, Natalia, and Cristina Olarte-Pascual. 2016. “The Effects of the Crisis on Marketing Innovation: An Application for Spain.” Journal of Business & Industrial Marketing 31(3): 404–17.
Ngamsutti, Sorawit. 2016. “Marketing Innovation Capability and Marketing Performance : An Empirical Study of Electrical and Electronic Appliances in Thailand.” 7(5): 339–46.
Olarte-Pascual, Natalia Medrano-Sáez Cristina. 2016. “The Effects of the Crisis on Marketing Innovation : An Application for Spain Article Information : Users Who Downloaded This Article Also Downloaded : About Emerald Www.emeraldinsight.com.” Journal of Business & Industrial Marketing 31(3).
Pouwels, Ivan, and Ferry Koster. 2017. “Inter-Organizational Cooperation & Organizational Innovativeness. A Comparative Study.” International Journal of Innovation Science 9(2): 184–204.
Psomas, Dimitrios Kafetzopoulos Evangelos. 2015. “Article Information : The Impact of Innovation Capability on the Performance of Manufacturing Companies : The Greek Case.”
Raciti, Maria M, and Tracey S Dagger. 2010. “Journal of Services Marketing.” Group (2): 103–11.
Rajapathirana, R P Jayani, and Yan Hui. 2017. “Journal of Innovation Empirical Paper Relationship between Innovation Capability , Innovation Type , and Firm Performance.” Suma de Negocios: 1–16.
Reichheld, Frederick F, Robert G Markey Jr, and Christopher Hopton. 2000. “E-Customer Loyalty-Applying the Traditional Rules of Business for Online Success.” European Business Journal 12(4): 173.
Sekaran, Uma, and R Bougie. 2011. “Business Research Methods: A Skill-Building Approach.”
Tuan, Nham, Nguyen Nhan, Pham Giang, and Nguyen Ngoc. 2016. “The Effects of Innovation on Firm Performance of Supporting Industries in Hanoi – Vietnam.” 9(2): 413–31.
Walker, Richard M. 2004. “Innovation and Organisational Performance: Evidence and a Research Agenda.” Advanced Institute of Management Research Paper (2).
Wang, Eric T G, and Hsiao-Lan Wei. 2005. “The Importance of Market Orientation, Learning Orientation, and Quality Orientation Capabilities in TQM: An Example from Taiwanese Software Industry.” Total Quality Management & Business Excellence 16(10): 1161–77.
Widodo, Christian Tri. 2013. “Pengaruh Kreativitas Dan Inovasi Terhadap Kinerja Usaha (Survei Pada Sentra UKM Industri Kaos Sablon Suci Bandung).” : 1–34.
Wingard, Hermina Christina, and Quintus Vorster. 2001. “Financial Performance of Environmentally Responsible South African Listed Companies.” Meditari Accountancy Research 9(1): 313–32.
Anataranews, 2019. Perkembangan industri kreatif on the internet at https://www.antaranews.com/berita/831360/bekraf-perkembangan-industri-kreatif-cukup-pesat. accessed 04.10.19
Semangatnews, 2019. Perkembangan industri kreatif di Sumatera Barat on the internet at https://www.semangatnews.com/pusat-oleh-oleh-ini-dapat-meningkatkan-gairah-ekonomi-kreatif-sumatera-barat/. Accessed 04.10.19
Sumatra.bisnis, 2018. Perkembangan industri makanan di Kota Payakumbuh on the internet at https://sumatra.bisnis.com/read/20181218/534/870692/pemkot-payakumbuh-seriusi-ingin-jadi-pusat-industri-rendang. accessed 04.10.19
Published
2019-09-30
How to Cite
LITA, Ratni Prima; MEUTHIA, Meuthia; MA'RUF, M.
MODEL KETERKAITAN INOVASI PEMASARAN, KINERJA PASAR, DAN KINERJA KEUANGAN PADA USAHA OLEH-OLEH DI SUMATERA BARAT.
Bilancia : Jurnal Ilmiah Akuntansi, [S.l.], v. 3, n. 3, p. 276-286, sep. 2019.
ISSN 2685-5607.
Available at: <https://www.ejournal.pelitaindonesia.ac.id/ojs32/index.php/BILANCIA/article/view/495>. Date accessed: 07 feb. 2026.
Section
Articles
