Analisis Kinerja Website Perguruan Tinggi Menggunakan Pendekatan Optimasi: Indikator SEO dan Algoritma PSO

Ahmad Kamal; Alyauma Hajjah; Ramali Noratama Putri; Johan Johan; Winxy Tri Setiadi; Renita Astri

Ahmad Kamal Institut Bisnis dan Teknologi Pelita Indonesia
Alyauma Hajjah Institut Bisnis dan Teknologi Pelita Indonesia
Ramali Noratama Putri Institut Bisnis dan Teknologi Pelita Indonesia
Johan Johan Institut Bisnis dan Teknologi Pelita Indonesia
Winxy Tri Setiadi Institut Bisnis dan Teknologi Pelita Indonesia
Renita Astri Universitas Dharma Andalas, Padang, Indonesia

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Abstract

Website perguruan tinggi (PT) memiliki peran strategis dalam memperkuat eksistensi dan citra institusi melalui penyediaan informasi, layanan akademik, serta peningkatan daya saing digital. Namun, banyak website PT masih menghadapi permasalahan teknis seperti optimasi mesin pencari (SEO) yang rendah dan Time To First Byte (TTFB) yang lambat, sehingga berpotensi menurunkan visibilitas dan pengalaman pengguna. Penelitian ini bertujuan mengevaluasi kinerja website PT menggunakan pendekatan Particle Swarm Optimization (PSO) serta memberikan masukan strategis untuk peningkatan perannya. Sampel penelitian mencakup 27 website PT di wilayah Sumatera Barat dan Riau. Analisis dilakukan dengan 13 indikator kinerja utama yang mencakup aspek SEO, kecepatan, struktur konten, dan keandalan teknis. Hasil penelitian diharapkan memberikan rekomendasi konkret bagi PT dalam pengelolaan website guna meningkatkan eksistensi, daya saing, dan kualitas layanan digital. Selain itu, penelitian ini memberikan insight optimasi bahwa peningkatan frekuensi pembaruan konten dan perbaikan struktur SEO mampu meningkatkan nilai fitness website.

Kata kunci: Website perguruan tinggi, Search Engine Optimization (SEO), Time To First Byte (TTFB), Particle Swarm Optimization (PSO), Kinerja website, Eksistensi Perguruan Tinggi

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