Pengembangan Sistem Penjualan Berbasis Web Pada PT. Golden Riau Jaya
DOI:
https://doi.org/10.35145/jmapteksi.v8i1.5486Kata Kunci:
Sistem Informasi, Penjualan, Web-Based System, Digital Marketing, Chat bot Promosi, Email MarketingAbstrak
PT. Golden Riau Jaya is a company engaged in the sales of electrical equipment and lighting, with various employee divisions, including those working beyond the company’s direct reach. The current sales system used by the company is still traditional and considered less effective, as promotions cannot be carried out efficiently and can only be conducted when customers visit the store. This research aims to design and develop a web-based sales system integrated with a promotional via email. The system is designed to facilitate product management, sales transactions, and automatically expand marketing reach. The email promotion serves as a direct communication medium with customers by delivering product information or special offers. The results of the study indicate that the web-based sales system supported by an email promotion can enhance marketing effectiveness, accelerate the delivery of information to customers, and simplify sales data management. Thus, this system is expected to become a strategic solution for the company in increasing competitiveness in the digital era. The implementation of this system is also expected to improve operational efficiency and support management decision-making more effectively. Furthermore, its application not only helps the company optimize business processes but also creates opportunities to continuously reach more customers and increase profitability in the future.
Unduhan
Referensi
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