PENGARUH ISLAMIC BRANDING, PELAYANAN SYARIAH, PHISICAL ENVIRONMENT TERHADAP CORPORATE IMAGE (STUDI KASUS PADA NASABAH BANK SYARIAH KOTA SEMARANG)

  • Fajar Adhitya UIN Walisongo
Abstract viewed = 0 times
PDF (Bahasa Indonesia) downloaded = 0 times

Abstract

This research aims to examine the influence of the Islamic Branding, Sharia Services, and physical environment on the corporate image of Islamic banking in Semarang. This study uses quantitative research approach with primary data source. The research population included the customers of Islamic Banking in Semarang. The sampling method uses purposive technique which involving 100 respondents. The data used in this study were collected by distributing questionnaires to the respondents. The analysis techniques used in this study is multiple linear regression models that were processed using SPSS program. Based on the results of statistical tests obtainedthe Islamic Branding, Sharia Services, and Physical Environment affect the Corporate Image. This concludes that the corporate image variable can be explained by the Islamic Branding, Sharia Services, and Physical Environment while the rest is affected by other variable which do not included in this research. In other words, the first hypothesis (H1), the second hypothesis (H2), and the third hypothesis (H3) are all accepted.


Penelitian ini bertujuan untuk menguji seberapa besar pengaruh Islamic branding, pelayanan syariah, dan physical environment terhadap corporate image Bank Syariah di Kota Semarang. Penelitian ini merupakan jenis penelitian kuantitatif dan sumber data primer. Populasi penelitian ini adalah nasabah Bank Syariah di Kota Semarang. Metode pengambilan sampel menggunakan purposive sampling yang melibatkan sebanyak 100 responden. Pengumpulan data dilakukan melalui pembagian kuesioner kepada para responden. Teknik analisis data dengan menggunakan uji regresi linier berganda dengan program SPSS. Berdasarkan hasil uji statistik diperoleh hasil Islamic branding, pelayanan syariah, dan physical environment berpengaruh terhadap corporate image. Hal ini berarti variabel corporate image dapat dijelaskan oleh Islamic branding, pengetahuan syariah, dan physical environment dan sisanya dipengaruhi variabel lain di luar penelitian ini. Dengan kata lain, hipotesis pertama (H1), hipotesis kedua (H2), dan hipotesis ketiga (H3) diterima.

References

Arikunto, S. (2010). Prosedur penelitian Suatu Pendekatan Praktek. Jakarta: Rineka Cipta.
Assael. (1992). Consumer behavior & Marketing Action. New York: Kent Publishing Company.
Daryanto, & Setyobudi, I. (2012). Konsumen dan Pelayanan. Yogyakarta: Gava Media.
Ferdinand, A. (2006). Metode Penelitian Manajemen. Semarang: Universitas Diponegoro.
Ghozali, I. (2016). Aplikasi Analisis Multivariate Dengan Program SPSS. Semarang, Jawa tengah: Badan Penerbit Universitas Diponegoro.
Kisang Ryu, H.-R. L. (2012). The influence of the quality of the physical environment, Food, and service on Restaurant Image, Customer Perceived Value, Customer Satisfaction and Behavioral Intentions. Internasional Journal Of Contemporary Hospitality Management, Vol. 24(2), 200-223.
Liou, W.-Y. T. (2010). A Study on The service model of public transportation: Taiwan railways vs Taiwan high speed rail corporation, A study on the service model of public transportation. Service Sience, 1(2), 32-41.
Nasrullah. (2015). Islamic Branding,Religiusitas dan Keputusan Konsumen Terhadap Produk. Jurnal Hukum Islam, 13(2), 79-87.
Nurudin. (2018). Pengaruh Relationship Marketing, Citra perusahaan dan kepuasan terhadap loyalitas nasabah (studi pada Bank Rakyat Indonesia Syariah Kantor cabang semarang. Jurnal STIE Semarang, 10(1).
Philip Kotler. (2012).Manajemen Pemasaran Analisis, Perencanaan dan Pengendalian. Jakarta: Erlangga
Ratih, I. A. (2009). Pengaruh Kinerja Produk, Pelayanan dan Sumberdaya amnesia Terhadap Niat Pembelian Ulang Melalui Citra Perusahaan dan Kepuasan Pelanggan PT Asuransi Jiwasraya. Jurnal Equitas, 13(2), 176-198.
Sugiyono. (2016). Metodologi Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: CV Alfabeta.
Tjiptono, F. (2014). Pemasaran Jasa. Yogyakarta: Andi.
Wusko, A. U. (2016). Pengaruh Merek Syariah, Pelayanan Syariah, dan Proses Syariah Terhadap Corporate Image ( Survey Pada Nasabah Bank Syariah Kota Pasuruan). MALIA: Jurnal Ekonomi Islam, 8(1).
Yunus, S. W. (2014). Muslim's Purchase Intention Toward Non Muslim's Halal Package Food Manufacturer. Procedia-Social And Behavioral Science.
Published
2021-03-31
How to Cite
ADHITYA, Fajar. PENGARUH ISLAMIC BRANDING, PELAYANAN SYARIAH, PHISICAL ENVIRONMENT TERHADAP CORPORATE IMAGE (STUDI KASUS PADA NASABAH BANK SYARIAH KOTA SEMARANG). Procuratio : Jurnal Ilmiah Manajemen, [S.l.], v. 9, n. 1, p. 54-65, mar. 2021. ISSN 2580-3743. Available at: <http://www.ejournal.pelitaindonesia.ac.id/ojs32/index.php/PROCURATIO/article/view/662>. Date accessed: 23 june 2021. doi: https://doi.org/10.35145/procuratio.v9i1.662.

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.